Optimoanalytics.com, like many other sites, uses small files called cookies to help us customize your experience. Find out more about cookies and how you can control them.
This page contains information on what ‘cookies’ are, the cookies used by Optimo Analytics’ website and how to switch cookies off in your browser. If it does not provide the information you were looking for, or you have any further questions about the use of cookies on optimoanalytics.com, please email [email protected].
What are ‘cookies’?
‘Cookies’ are small text files that are stored by the browser (for example, Internet Explorer or Safari) on your computer or mobile phone. They allow websites to store things like user preferences. You can think of cookies as providing a ‘memory’ for the website, so that it can recognise you when you come back and respond appropriately.
Cookies set by the website owner or service provider (in this case, Optimo Analytics) are called “first party cookies”. Cookies set by parties other than the website owner are called “third party cookies”. Third party cookies enable third party features or functionality to be provided on or through the website or service you are using (such as advertising, interactive content and analytics). The third parties that set these third party cookies can recognize your computer both when it visits the website or service in question and also when it visits certain other websites or services.
How does Optimo Analytics use cookies?
A visit to a page on Optimo Analytics website may generate the following types of cookie:
Site performance cookies
Analytics cookies
Third party advertising cookies
Site preferences cookies
This type of cookie is used to recognize repeat visitors to the site. We use these cookies to record your browsing history, the pages you have visited, and your settings and preferences each time you visit the Site.
Analytics cookies
Analytics cookies monitor how users reached the Site, and how they interact with and move around once on the Site. These cookies can tell us whether or not you have visited the site before.
Your browser will tell us if you have these cookies and, if you don’t, we generate new ones. This allows us to track how many individual users we have, and how often they visit the site. Unless you are signed in to Optimo Analytics, we cannot use these cookies to identify individuals. We use them to gather statistics, for example, the number of visits to a page. If you are logged in, we will also know the details you gave to us for this, such as your username and email address.
Third party cookies
On some pages of our website, other organisations may also set their own anonymous cookies. They do this to track the success of their application, or to customize the application for you. Because of how cookies work, our website cannot access these cookies, nor can the other organisation access the data in cookies we use on our website.
How do I turn cookies off?
Most browsers are set to accept cookies by default. It is usually possible to stop your browser accepting cookies, or to stop it accepting cookies from a particular website. Please be aware that such action could affect the availability and functionality of the Site. All modern browsers allow you to change your cookie settings. You can usually find these settings in the ‘options’ or ‘preferences’ menu of your browser. To understand these settings, the following links may be helpful, or you can use the ‘Help’ option in your browser for more details.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS
If you are primarily concerned about third party cookies generated by advertisers, you can turn these off by going to the Your Online Choices site
You can also visit the trade body representing these advertising platforms for more information: Network Advertising Initative. They have provided a site where you can control all third-party online advertising. Please note that there are many more networks listed on this site than those that we use at Optimo Analytics.
Other tracking technologies
In addition to cookies, we may use web beacons, pixel tags, and other tracking technologies on the Site to help customize the Site and improve your experience. A “web beacon” or “pixel tag” is tiny object or image embedded in a web page or email. They are used to track the number of users who have visited particular pages and viewed emails , and acquire other statistical data. They collect only a limited set of data, such as a cookie number, time and date of page or email view, and a description of the page or email on which they reside. Web beacons and pixel tags cannot be declined. However, you can limit their use by controlling the cookies that interact with them.