Conversion Rate Optimization

How Conversion Rate Optimization Can Boost Your Website

By February 26, 2018 No Comments

Conversion rate optimization sniffs through your website pages to help you understand how people interact or do not interact with your website. After keen analyses of a CRO report, you can tell the rights and wrongs of your marketing campaign. This gives you an idea of why people aren’t purchasing your product, subscribing to your newsletter, or downloading your resources, even when you offer them freely.

A considerable percentage of your site visitors land onto your website with the hope of finding something they have been looking for. It should, therefore, bother you if they leave without buying, subscribing, or even commenting. Nonetheless, instead of wallowing in disappointment about the huge bounce rates, use CRO to understand your customers and their needs and retain them. Although CRO is a difficult and but regarding process, these are some tips and things to consider about your own digital results and plans.

Understand customer needs

A good CRO enables you to track a customer’s activities on your site. What pages did they visit and how much time did they spend analyzing a particular product. Such information is helpful in identifying the product or resource with the highest sales potential on your website and promoting it accordingly.

Customer source

Understand that your site traffic source is vital when it comes to tailoring your marketing campaign and narrowing down targets. For instance, do most of your site visitors come from paid adverts, organic feeds, or social media? With a good CRO, you can identify these traffic sources and in effect reorganize your marketing campaigns.

Identify weak points on your website

A well implemented CRO plan should also help you identify weaknesses in your marketing campaign as well as your site. For instance, is every product or resource matched with convincing content and call to actions tabs meant to prompt customer action?

A conversion rate optimization strategy helps unearth solutions to your low customer conversion and helps your business reap maximally from the level playing ground the internet offers. Interestingly, it doesn’t include total rebranding or overhaul of your existing systems and traffic funnels. You just need to identify their weaknesses and work on improving them. Areas that have the most significant impact on your CRO plan include:

Website design

The website design and professionalism involved in its development ranks highly on the list of factors promoting better site visibility and higher conversion rates. You can quickly improve the theme design of a website by adopting a professional theme or through a simple upgrade by a quality designer.

Ease of navigation

Have you ever entertained the possibility that your site visitors often leave as soon they get to your site due to poor site navigation or disorganization? In such a case, improving the site load speed, making it easy for visitors to move from one page to another by providing enough links, and decluttering the main navigation bar can play a significant role in improving conversions.

Call to actions

The worst mistake a business can make is leaving the customer to decide whether there is an action to take on a promoted product or not. You may have a perfectly designed website that is also easy to navigate, and full of convincing content. However, these alone are not enough if you want to prompt a prospective customer into buying or subscribing to your newsletter. You must include calls to action on every resource page inviting your site visitors to take action on a given product or service. Additionally, make these calls as creative as possible.

Flow of content

Content is king, and its relevance is relevance to a particular resource on your site plays a crucial role in influencing actions. However, for quality content to achieve its intended purpose, it must have a good flow. For instance, implement the ‘above the fold’ strategy in creating web content that states that you place essential product or service information at the top of the content. Additionally, link internally throughout this content to further ease site navigation.

Bottom line

The internet might have created a level playing ground for all businesses, but this field remains valueless to your business if you don’t know how to maximize its effectiveness. That’s why you need an effective CRO strategy as well as a team in place to continually review it and implement the reports of its analyses such as improving your site navigation and content flow.

Aaron Jimenez

Aaron Jimenez

Founder of Optimo Analytics

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